Advertising on WhatsApp: Meta Advances Monetization
Similar to Facebook and Instagram before, WhatsApp is now also set to receive advertising. Meta recently announced this. There are several ways in which advertising content can be represented in the messenger app in the future. On one hand, sponsored content will be displayed under the "Status" or "Updates" section, but private messages will not be affected.
Outcry over Privacy: WhatsApp in Need of Explanation
The company is trying to address privacy concerns by assuring that the end-to-end encryption will remain unaffected by the advertising function and that personalized ads will be limited to general data such as location, language, and past ad interactions.
These Innovations Are to Be Introduced on WhatsApp in the Coming Months
Companies using WhatsApp channels will soon be able to advertise under the "Status" tab, gain followers, and even offer content for a fee. In addition to monthly fees, WhatsApp charges a 10 percent commission on subscriptions. Similar to ad stories on Instagram, it will also be possible to publish ads as status updates and link to chats.
WhatsApp Head Will Cathcart: Ads Will Not Be Visible for Pure Messaging Use
Social media expert Matt Navarra admits to the BBC that users in Europe and the UK might resist excessive advertising use, as WhatsApp is primarily used as a pure messaging service here. WhatsApp head Will Cathcart defends the move and emphasizes that users who use the app solely for communication will not see these contents.
(Red)
This article has been automatically translated, read the original article here.