Viennese Gave Away Vouchers Worth 57.6 Million Euros for Christmas
Margarete Gumprecht, the head of the trade department of the Vienna Chamber of Commerce, announced on Monday in a press release that there is a noticeable increase between Boxing Day and New Year's Eve due to the redemption of vouchers. "During this time, ten to fifteen percent of the total Christmas business is achieved."
Almost 58 Million Euros in Vouchers Given as Christmas Gifts
A survey shows that in Vienna, 51 percent of people still shop after December 26th. 19 percent redeem vouchers, 10 percent exchange gifts, according to the Chamber of Commerce.
This year, around 480,000 vouchers were given as gifts in Vienna. With an average value of 120 euros per voucher, this results in a total turnover of an impressive 57.6 million euros for the Viennese economy. Vouchers for books and magazines are particularly popular, followed by those for clothing, cosmetics, and consumer electronics.
In the service sector, wellness and spa offers as well as cultural experiences such as theatre, cinema or opera dominate. A significant advantage for the trade is that customers often spend more than the face value when redeeming vouchers. "The combination of voucher redemptions, exchange actions, and additional expenditures make these days an indispensable phase for trade and contribute significantly to successfully concluding the Christmas business", says Gumprecht.
(APA/Red)
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