Viennese Families Usually Celebrate St. Nicholas Day in a Very Traditional Way
According to a recent survey among Viennese, 7 out of 10 families with children under 10 years old want to celebrate St. Nicholas and do not want to forego giving gifts. Those who buy a gift bag spend an average of 55 euros on it.
St. Nicholas Bags Filled with Chocolate, Toys, and Cash
The most frequently gifted are their own children (29 percent) and the partner (30 percent), but also friends, acquaintances, parents, relatives, and colleagues can look forward to a little something. The gifts are mainly sweets, chocolate, and peanuts (77 percent), toys (28 percent), and cash (17 percent). Those who buy chocolate St. Nicholas figures plan to buy four to five pieces.
Boots and Meals as Traditions Around St. Nicholas' Day
If St. Nicholas' Day is celebrated, the tradition of filling boots is practiced in every second case (47 percent). More than a third of Viennese (38 percent) have a communal meal on December 6.
In 2 out of 10 Viennese households, someone dresses up as St. Nicholas and pays a visit to the children. The joint baking of St. Nicholas cookies and pastries is also a tradition in about 20 percent of Viennese families.
Viennese Do Their St. Nicholas Shopping in Brick-and-Mortar Stores
St. Nicholas' Day is an important revenue driver for Viennese trade, especially for the food, confectionery, and toy trade. The good news: 92 percent of Viennese make their purchases in brick-and-mortar retail, 22 percent want to buy (also) online.
A visit to the local toy store is worth it to get a lovingly selected surprise for the little ones. The 60 confectionery retailers in Vienna also offer a diverse selection of regional, sustainable, and high-quality products for December 6. A glance through the shelves reveals handmade St. Nicholas figures, but also cola crackers, licorice, crackling almonds, special hollow figures made of dark or white chocolate, traditional candies, pralines, and much more.
(Red)
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