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Ludwig vs. the Rest: SPÖ Makes Vienna Election a Question of Trust

Die SPÖ verzichtet auf Schmutzkampagnen und setzt auf Ludwig als Zugpferd.
Die SPÖ verzichtet auf Schmutzkampagnen und setzt auf Ludwig als Zugpferd. ©APA/HELMUT FOHRINGER
The SPÖ Vienna has launched its campaign for the Vienna election. With the slogan "It's about Vienna," they are putting top candidate and Mayor Michael Ludwig at the center. The red election program focuses on the topics of housing, education, and jobs.

37 days before the Vienna election, the SPÖ is now ramping up its campaign machine. At the center of the campaign presented on Friday afternoon is, of course, party leader and Mayor Michael Ludwig, who is featured on all five presented subjects. "It's about Vienna" is the central slogan. Five million euros have been reserved by the city hall reds for the campaign, said state party secretary Barbara Novak at a media event.

SPÖ Launches Vienna Election Campaign with Ludwig at the Center

The red-pink city government has had to tackle major challenges over the past five years, Novak explained - she also manages the campaign - citing the Corona pandemic, inflation, and economic downturn. However, they have "done well" and have "worked through the crisis." "This is mainly thanks to one man: Michael Ludwig," the comrade praised the city leader for his "decisive action" and "reliability."

Ludwig is the focus of the advertising campaign insofar as he enjoys high trust among the population, Novak referred to corresponding surveys. It is "very much" about who will steer Vienna's fortunes after the election. "Anyone who wants Dr. Michael Ludwig to remain the mayor of the most livable city in the world must also vote for Dr. Michael Ludwig and thus the SPÖ," the social democrat explained. She promised that the reds would refrain from dirty campaigning and would focus solely on content and Ludwig in the campaign.

Education, Housing, Work, Cohesion as Red Priorities in the Vienna Election

In terms of content, the first of two poster waves focuses on education, affordable housing, jobs, and cohesion. All four related images show the mayor in contact with people, while on subject number five, the city leader - who was not present at the presentation - appears alone.

Also on Friday, the Vienna committee, as the largest body of the city reds, approved the SPÖ election program, Novak reported. It is to be available online from Tuesday. Overall, the party aims to mobilize as many voters as possible in the coming weeks with around 4,000 activists and through phone campaigns, house visits, and street events.

Read everything about the Vienna election 2025 in our special

(APA/Red)

This article has been automatically translated, read the original article here.

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