Internet Hype Makes the Cash Registers Ring: Revenue of Labubu Manufacturer Explodes

Anyone who is active on social media cannot avoid them: Labubus. The quirky dolls with huge eyes and sharp teeth are now everywhere. And not just among children. Similar to the Furbys in the late 90s and early 2000s, the target audience spans all age groups.

Labubu Manufacturer Pop Mart Has Reason to Celebrate: Sales Tripled in the First Half of the Year

Much to the delight of the Chinese toy manufacturer Pop Mart. The company reported that its sales more than tripled in the first half of the year. It is now valued at over 40 billion dollars.

Rapid Expansion Since the Introduction of Labubus

A large part of the hype is also due to the so-called "Blind Boxes" from the manufacturer, where the contents are only revealed after opening. This company tactic is often criticized for fueling impulse purchases. Since the introduction of the Labubu dolls in 2019, Pop Mart has grown rapidly, now having over 2000 stores and vending machines.

(Red)

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