City of Vienna Launches Information Campaign for Vienna Election 2025
"With the election information campaign 'We Choose Vienna', the city of Vienna is present on all channels and throughout the city," said Vienna's city election director, City Councilor Jürgen Czernohorszky. New instructions on how to use the voting card and the "Little Vienna Voting Guide," which is available online in various EU languages, are intended to increase voter turnout. "Our goal is to motivate especially first-time and young voters to participate in the election."
Young People in Focus of Information Campaign for Vienna Election 2025
The focus of the digital communication strategies is on social media, podcasts, and online media. In addition to long-established platforms like Facebook, Instagram, or YouTube, younger and digitally oriented Viennese are to be addressed primarily through TikTok, Snapchat, Twitch, Reddit, and Tinder. "A creative and dynamic approach is to be taken through these channels," says Martin Schipany, head of the city's communications department (KOM). "We particularly want to reach young people with a main residence in Vienna and first-time voters where they are and inform them in a channel-appropriate way about the voting process and postal voting."
Information Campaign for Vienna Election 2025 Involves Influencers and User-Generated Content
The campaign uses influencers to call for voting via social media and to create content for the city channels. This is intended to appear authentic and directly address the target groups. Involved influencers include malentschi and bossvienna. For the Vienna election, there is a new version of the "Gemma Wählen" video, which was filmed at the town hall. Influencers like sonnenscheincatering and alisi.florentina are involved to convey the message humorously. Additionally, the video is spread through podcast advertising to reach young Viennese.
To captivate the target groups through interactive elements, the city of Vienna is creating its own Snapchat filters, which present a countdown to the election. These filters are intended to integrate users in a playful way and thus make them influencers themselves. Furthermore, creative content is being developed on Tinder, originating from influencers true_francesco and orchidea_luna, particularly highlighting "the date with the voting booth on April 27."
Other Media Categories of the Information Campaign for Vienna Election 2025 in Several Phases
For the election motivation campaign, the city of Vienna uses a variety of classic communication tools in several phases. These include print ads, postcards with pens, social media spots, TV and radio spots, online banners, as well as digital screens, tram branding, and posters in public spaces as well as in schools and universities. Branded pizza boxes, CGI videos, flags, garbage trucks with motivational slogans, and mailboxes for postal voting cards at 43 locations are also part of the campaign. Additionally, there is a special mural by artist Petra Holländer on Siebensterngasse, creatively depicting the voting process.
(Red)
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