Cannabis Knowledge First-Hand: Cultiva Hemp Expo in Vienna's MARX HALLE
The Cultiva Hemp Expo combines trade fair, congress, and festival under one roof. From October 3rd to 5th, experts and interested consumers will meet at the Vienna MARX HALLE to learn about the current legal developments, medical applications, and the enormous variety of products, and to debate industry topics. Visitors can expect expert knowledge and a comprehensive experience program.
Cannabis Requires Expertise and Advisory Competence
Since mid-July, only the 4,200 tobacconists in Austria are allowed to sell smokable cannabis flowers with a maximum THC content of 0.3 percent. These were previously available in the approximately 400 specialized hemp shops, which now fear for their existence. According to experts, this step is indeed a first towards legalization, but cannabis and its diverse applications and effects require know-how and advice.
The range in specialized trade included a large number of CBD flowers with different effects – from relaxing to activating, from medically supportive to aromatically mild. "Consumers need to know how to use the flowers correctly," emphasizes Klaus Hübner, President of the Austrian Cannabis Association (ÖCB) and Chairman of ARGE CANNA. "Real advisory competence and this diversity can only be found in specialized trade. This shows how much cannabis needs expertise that goes far beyond the sale of tobacco products," Hübner continues. He is one of 25 expert speakers at the Cultiva Hemp Expo 2025.
Cultiva Hemp Expo Offers First-Hand Expertise
At the country's largest cannabis fair, visitors have the opportunity to get first-hand information from experts – from legal questions to cultivation methods to medical applications. In addition to a wide range of exhibitors, the fair offers numerous expert lectures – including by toxicologist Fabian Pitter-Steinmetz on synthetic cannabinoids – and current insights from Germany, where legalization is already a lived reality.
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