Flexibility is More Important to Us Than Wrinkles in Old Age

The 40+ generation is rethinking aging. Many want to live actively and independently even beyond the age of 70. A representative survey by Prof. George Birkmayer NADH in cooperation with the market research institute Spectra shows that external factors like figure or wrinkles play hardly any role. Only one percent of respondents associate healthy aging with a youthful appearance.

Focus on Health and Mobility

Fitness and mobility (58 percent), physical health (47 percent), and a healthy lifestyle (30 percent) are crucial for quality of life. Women, in particular, emphasize the importance of mobility: 61 percent see it as crucial for their well-being in old age. Mental clarity is of central importance for nearly one-fifth (19 percent).

Social factors also count: One in four (27 percent) highlights emotional and interpersonal aspects. Compared to Germany, Austrians value independence in everyday life almost twice as much (18 to 7 percent). Joy of life through hobbies or travel is mentioned less frequently.

The greatest fears include memory problems (48 percent), limitations of independence (47 percent), declining mobility (44 percent), and decreasing physical performance (38 percent). In Vienna, the fear of losing mobility is particularly pronounced (51 percent).

Prevention Becomes More Important with Age

With increasing age, the willingness to engage in health prevention rises. While only one-third of Millennials regularly do something for their health (33 percent), among Baby Boomers it is already 53 percent.

The most important measures include exercise (62 percent), healthy eating (59 percent), and sufficient sleep (58 percent). Women pay more attention to a balanced diet than men (66 to 52 percent).

Energy Supply at the Cellular Level

In addition to lifestyle and exercise, cellular energy supply also plays a role. The mitochondria, often referred to as the "powerhouses of the cells," are crucial in this regard. An important factor is NADH, a natural coenzyme involved in energy production, thus supporting physical and mental performance.

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