Record Reach at the Eurovision Song Contest 2025 in Basel

Austria will have to brace itself next year: The Eurovision Song Contest from Basel set a reach record this year, as the European Broadcasting Union (EBU) announced on Wednesday. 166 million people watched the contest in May, from which Austria's candidate JJ emerged as the winner - three million more than the previous year. Some countries without appropriate measurement instruments are not even included, such as Albania, Malta, or Luxembourg.

Highest Market Share at ESC Since 2004 - Iceland, Finland, and Sweden at the Top

Overall, the market share of the musical mega event in the 37 participating countries was 47.7 percent - the highest value since 2004. Among 15- to 24-year-olds, the market share reached 60.4 percent. In 19 of the 37 ESC home markets, the final of the competition even achieved a market share beyond 50 percent - with the top trio being Iceland (97.8 percent), Finland (90.5 percent), and Sweden (89.6 percent).

In the German-speaking part of Switzerland, 74.2 percent of the television-viewing population did not want to miss the final in their home country. On ORF 1, the market share during the performances was 46 percent and 63 percent during the points allocation. The voting itself achieved a market share of 52 percent. In total, 2.631 million viewers (widest audience) followed the ESC final evening on ORF 1.

Digital ESC Platforms Also Record Growth

"The Eurovision Song Contest had its largest reach ever - across TV, digital platforms, and streaming starts," said the organizer EBU. Nearly two billion posts, videos, and stories were accessed on the event's digital channels. During the entire competition period - including the rehearsal phase - there were 369.5 million accesses on the Eurovision YouTube channel from May 3 to 24 - an increase of 9.3 percent compared to the previous year.

Votes from 146 Countries at the Song Contest 2025

And the ESC 2025 motivated people worldwide to cast their votes for one of the songs. As is well known, not only viewers in the 37 participating countries can vote at the ESC. Votes from the remaining countries are aggregated and counted as one country. This year, people from 146 countries voted. "This ESC brought people together - and elevated the world's largest music event to a whole new level," rejoiced the two Executive Producers of Swiss Television, Reto Peritz and Moritz Stadler.

(APA/Red)

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