Eskimo removes ice cream classic "Brickerl" from the range: This is said to be the reason
After more than 50 years, the ice cream classic "Brickerl" is being discontinued. According to the manufacturer Eskimo, the reason for this is the changed demand from customers and the limited space in the freezers. "The 'Brickerl', as we know it today, has been around since 1973. After such a long time, such a step is of course not easy," it was stated in a statement to the APA on Tuesday.
Limited Space in Freezers as Reason for "Brickerl" Discontinuation
With the range, the company reflects "the preferences and needs of our consumers." The long-term design primarily incorporates customer wishes and current trends. "Since the space in the freezers is limited, it is only through regular adjustments that we can respond to the changing demand landscape and bring innovations to the market," said Eskimo.
First, the large pack of "Brickerl" was removed from the range - now the individual product has also followed. Eskimo recommended chocolate ice cream fans to switch to "Nogger" or a "Magnum".
(APA/Red.)
This article has been automatically translated, read the original article here.