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Reading, Shopping, Gaming: This Is How We Enjoy Our Free Time
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Listening to music, crafting, or reading – all these are joys that make daily life more beautiful. And these moments are important to Austrians: 74 percent enjoy these moments of happiness in everyday life, with baby boomers being particular connoisseurs at 84 percent.
This development reflects a global trend that consciously experienced moments increase well-being in the long term. But how do Austrians create moments of happiness in everyday life? This is highlighted by the current representative PAYBACK leisure study, for which 1,020 people were surveyed.
New Hobbies and Social Media Trends Shape Leisure Activities
The study results show that leisure activities and hobbies play a significant role in creating a balance to the stressful everyday life. Austrians are very adventurous – a quarter want to try new hobbies this year. In their leisure activities, 21 percent are inspired by trends and recommendations on social media.
Shopping as a Leisure Activity
For many, shopping trips are a part of their leisure time – a third count shopping among their favorite hobbies. For this, 38 percent enjoy browsing in bookstores and appreciate the diverse range of products from stationery and creative supplies to games and gifts.
"The study results show that Austrians do not want to give up anything despite economic tension, but they consciously pay attention to the price when shopping. According to the survey, more than half (55 percent) rely on discounts, coupons, or vouchers to save on leisure activities. Through cooperation with partners like dm drogerie markt, Amazon, and Thalia, we offer our customers a noticeable added value in various product categories," says Walter Lukner, Managing Director of PAYBACK Austria.
Bookworms, Sports Fans, and Gamers: How We Spend Our Leisure Time
Half of Austrians wish they had more time for their hobbies. While 73 percent relax by reading, watching TV, or listening to music, more than half (55 percent) prefer to be active and put on their sports shoes. Fitness and health play a significant role for 53 percent – with 58 percent of Gen Z and 61 percent of Baby Boomers standing out as particularly enthusiastic about sports.
Games are also very popular among Austrians: 38 percent love board or card games, while 36 percent prefer digital games on their phones or the internet. Even nearly a third of Baby Boomers (26 percent) enjoy picking up their phone or PC for a round of gaming.
(Red)
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