9 out of 10 Austrians use emails daily: Authorities and newsletters in focus

91.5 percent of Austrian internet users aged 15 and older read or write emails daily. This was the result of the "Email Market Study AT 2025," conducted by the Vienna research institute reppublika on behalf of the email provider GMX. For 23 percent, usage has increased compared to the previous year, and among 15 to 29-year-olds, even 40 percent reported using emails more frequently, it was stated in a release on Wednesday.

Emails as a Popular Means of Communication with Authorities and More

Especially with authorities, communication is preferred via email. In this area, there was an increase of almost 22 percent, and in the age group of 15 to 29-year-olds, almost 26 percent write emails to offices and more frequently. The importance of email exchanges with companies in the context of purchasing decisions has also increased for 20 percent of respondents. For the study, 516 people aged 15 and older were surveyed online in November 2024, and the results are representative of the Austrian internet population aged 15 and older.

Every Third Austrian Reads Newsletters Daily

Newsletters are also highly popular: 90 percent of respondents regularly receive them at their private email address. Nearly 70 percent receive more than five mailings weekly. Nine out of ten recipients actually read the content. For about a third, newsletters are part of their daily reading. Particularly notable is the proportion of so-called "heavy users": 16.3 percent read several newsletters per day, according to the survey. The most used email providers in Austria are Google (32.9 percent) and GMX (26.6 percent). They are followed by Microsoft (13 percent), A1 (7.3 percent), Magenta (4.8 percent), and Yahoo (3.7 percent).

(APA/Red)

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