VIENNA MITTE The Mall for Viennese among Top 3 Most Popular Shopping Temples

Austria's largest brand study, the MARKET market test, awards WIEN MITTE The Mall with the MARKET Quality Award. The study is based on an online survey of 1,000 Viennese and evaluates shopping centers in the five main categories: brand strength, brand interest, brand drive, ESG, and future fitness. In the overall ranking, The Mall takes 3rd place.

WIEN MITTE The Mall is one of the city's favorite brands

Even in the brand drive, which evaluates the building of emotional relationships with the brand, the shopping center managed by CC Real GmbH ranks 3rd. It scores points in terms of sympathy and brand loyalty. The future fitness of The Mall is also rewarded with 3rd place.

WIEN MITTE The Mall scores above average in the areas of awareness, advertising prominence, and classification as a top brand. As a favorite brand, The Mall is even ranked 3rd (8 percent). In the area of Environmental Social Governance (ESG), The Mall reaches 4th place with an equally above-average performance in the queried subcategories such as social responsibility, sustainability, and importance for Austria.

New in the Shopping Center: KFC and YOYOSO

With KFC and YOYOSO, WIEN MITTE The Mall welcomes two new, attractive tenants. The new KFC will offer freshly marinated and breaded chicken specialties daily, further enhancing the culinary offerings in the food court. KFC is known worldwide for its legendary chicken wings with a secret recipe and now brings this quality directly to the heart of Vienna.

The lifestyle store YOYOSO caters to everyone looking for high-quality household goods, fashion accessories, beauty products, stationery, and home accessories.

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