This is How the Viennese Celebrate New Year's Eve
According to a recent study by KMU Forschung Austria on behalf of the Vienna Chamber of Commerce, 6 out of 10 Viennese (62 percent) plan to celebrate the New Year. This festive mood is also reflected in consumer spending, which averages 60 euros per person.
New Year's Eve is Primarily a Culinary Celebration for the Viennese
The New Year is a significant revenue generator for Viennese trade. Half of the Viennese (51 percent) use the time between Christmas and New Year's Eve for shopping, including beverages, food, and lucky charms, which are among the most popular products. "New Year's Eve is primarily a culinary celebration. Sparkling wine, champagne, lucky charms, decorative items, and gourmet food are the main revenue generators for New Year's Eve," says Margarete Gumprecht, Chairwoman of the Trade Division at the Vienna Chamber of Commerce. The approximately 90 Viennese wine shops are also well attended and generate a significant portion of their annual business during this period.
Majority Celebrate New Year's Eve at Home with Family and Friends
When asked about how the celebrations are organized, the majority of Viennese (52 percent) indicate that they celebrate at their own home in a close family or circle of friends. One in four is a guest at a party hosted by friends, colleagues, or family. 18 percent use the occasion to celebrate outside of Vienna and escape the city.
The cult film "Dinner for One" is part of the evening for 15 percent, eleven percent celebrate in a pub, a restaurant or a bar. About one in ten Viennese plan to visit the Viennese New Year's Eve Trail (which also has a very important tourist significance). Six percent plan to go to a ball, a concert, the theatre, the opera or the cabaret on New Year's Eve.
Health, Family and Environmental Protection as Resolutions for 2025
About three out of ten Viennese (29 percent) have made New Year's resolutions for the year 2025. For the majority (59 percent), health is the top priority, as they want to move more or live healthier in other ways. 44 percent plan to take more time for themselves, 39 percent want to spend more time with their loved ones. Three out of ten Viennese want to change their professional life, while 21 percent want to quit smoking and/or drink less alcohol. Reducing time on social media is important for 18 percent, and a significant 16 percent want to increase their commitment to the environment.
Fireworks and Danube Waltz Popular New Year's Eve Traditions
Among the most popular activities on New Year's Eve are toasting the new year (71 percent) and watching fireworks (65 percent). Traditional elements such as the Danube Waltz, which 19 percent of Viennese want to dance at midnight, as well as wax casting (18 percent), add to the excitement.
(Red)
This article has been automatically translated, read the original article here.