The International Federation of the Phonographic Industry (IFPI) annually determines the Global Artist of the Year based on worldwide streaming and download numbers, as well as the number of physical music formats sold.

Taylor Swift Wins in All Major Categories with "The Tortured Poets Department"

The success of Taylor Swift in 2024 follows her previous victories as Global Artist in the years 2014, 2019, 2022, and 2023, the federation wrote. The album "The Tortured Poets Department," released in April 2024, won all major IFPI categories: the global album charts, the vinyl charts, the streaming charts, and the sales charts. The album topped the IFPI Global Album Sales Chart with 5.6 million units sold worldwide.

The success of the album was amplified by Swift's record-breaking "The Eras Tour," which sparked enthusiasm for her entire music catalog on streaming platforms worldwide. Thus, Swift won the title of the most-streamed artist on Spotify for the second consecutive year in 2024, with more than 26.6 billion streams. The 2024 year-end analysis by Pollstar also shows that Swift's "The Eras Tour" became the most lucrative tour of all time, with revenues of 2.2 billion US dollars. Another American artist, the 23-year-old singer Billie Eilish, was named Artist of the Year 2024 by Apple Music. She is the first artist to receive this honor twice after her first win in 2019.

(APA/Red)

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