Sharp Increase in Austrian Tourists in Friuli

Not only beaches, but also small towns and mountain communities are growing in popularity among Austrian holidaymakers. An increasing proportion of Austrians are choosing Friuli-Venezia Giulia as a ski holiday destination, says Bini. This is confirmed by data from Tarvis, which recorded an increase in Austrian visitors of 12.3 percent in the past winter season (December 2023-March 2024) compared to the same period in the pre-pandemic year 2019.

Friuli Venezia Giulia Present at Vienna Holiday Fair

"Three quarters of Austrians travel regularly several times a year and more than half choose abroad as their destination for short and long-term holidays," explained Bini, who represented Friuli Venezia Giulia at the Vienna Holiday Fair. "Austria remains a strategic market for Friuli, in summer, but also throughout the rest of the year. Particularly interesting is the Alpe-Adria cycle path, which starts in Salzburg and leads in eight stages to the Adriatic coast. Last year alone, between spring and autumn, more than 200,000 cyclists were on the regional section from Tarvis to Grado," says Bini.

This year, Friuli Venezia Giulia also expects many Austrian holidaymakers thanks to the cross-border cultural programme "GO!2025". The twin cities of Nova Gorica (Slovenia) and Gorizia (Italy) will share the title of European Capital of Culture in 2025 with the German city of Chemnitz. Under the motto "Go! Borderless", it is the first time that an urban settlement area, which extends over two different countries, presents itself as the European Capital of Culture. Around 400 events, concerts, exhibitions, international congresses, festivals and theatre performances are on the extensive programme. Culinary events, tours in the two cities and in the region, training and film screenings are also planned.

(APA/Red)

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