Red Cross Organizes Pop-Up Blood Donations in the SCS

In light of a shortage of blood supplies, the Red Cross is taking new approaches. A pop-up concept allows for blood donations in the Shopping City Süd (SCS) in Vösendorf (Mödling district) starting this Thursday. The campaign is particularly targeting young people, as emphasized in a press release. The opening hours are initially from Monday to Friday from 1:00 PM to 5:00 PM, and starting in December, blood donations will also be possible on Saturdays.

Pop-Up Concept Makes Blood Donations in the SCS Possible

The SCS has provided the Red Cross with a space on the upper floor (accessible via entrance 3 or the SCS parking garage) free of charge. According to the press release, an "attention-grabbing, modern space" has been set up there. A collaboration with the furniture store Ikea is intended to offer blood donors a "furnishing with a feel-good atmosphere," and refreshments will also be provided in the Ikea cafe.

"With the pop-up in the Westfield Shopping City Süd, we are making a strong statement: Blood donation should not only be more accessible but also a modern experience that particularly appeals to young people," stated Gerry Foitik, Federal Rescue Commander of the Red Cross, as the objective. The pop-up blood donation in the SCS is another building block in the Red Cross's long-term strategy to ensure blood supply and make donation as easy as possible for the population: "We want to reach people where they are in their daily lives."

(APA/Red)

This article has been automatically translated, read the original article here.