Phone Instead of Coffee: This is How Austria Starts the Day

Austrians are online even before their first coffee. Almost half of the women (49 percent) and 40 percent of the men check their messenger apps before breakfast. The Tyroleans are leading here (53 percent). Private emails also have a fixed place in the morning ritual for 41 percent of respondents, especially among the 55-plus generation, as well as the weather forecast (31 percent) or reading news (27 percent).
Weather, News, Emails: Nothing Works Without the Internet Anymore
Online activity continues during the day: 50 percent of Austrians check their emails at least twice a day, and one in five respondents even four times or more, according to a survey by the hosting provider World4You among 2,000 people. This may also be due to the variety of accessibility: With more than two-thirds (69 percent), the clear majority of Austrians have two or more email addresses.
The internet has become an essential everyday tool for the local population - for almost all areas of life. For 91 percent of respondents, it is one of the most important sources of information, for 83 percent it is a central place for communication, and for 60 percent a fixed part of professional activity.
Online Shopping Popular Among Austrians
Seven out of ten Austrians use the internet for online shopping (69 percent). When it comes to finding information about a company online, the company's own website remains the most important source of information - despite the rapid growth of social media and review portals: For 64 percent of respondents, it is important when researching a company - ahead of review portals (60 percent) and social media profiles (48 percent). Particularly the group of 25- to 34-year-olds (69 percent) and men (67 percent) increasingly inform themselves on the company website. For the group of 18- to 24-year-olds, AI chatbots already play an important role in research for 63 percent, while they are significant for 39 percent of respondents overall.
"The survey results show that a professional website is still indispensable for freelancers or businesses today," says Sandra Trummer-Gabler, Managing Director of World4You, in a statement on Friday. "A modern, secure, and appealing website is a reliable anchor point on the web and the digital business card of a company."
Internet Research Before Purchase Decisions
Preliminary research on the internet has also become an integral part of the purchasing process: 79 percent of consumers visit the company's website before placing an order. Thus, the website is a crucial factor that goes hand in hand with price comparison (85 percent) and the research of payment and delivery conditions (89 percent). The importance of online reviews is also growing: 77 percent of respondents, especially women (81 percent), are influenced by reviews and experiences of other customers.
Focus on Data Security
In light of the intensive use of the web, aspects of security and data protection are also coming to the forefront for most people: Data security is an important issue for almost everyone when visiting a website (90 percent) - nearly two-thirds even consider it very important (64 percent). Even with the general establishment of email usage, one-fifth of them see concerns about data protection and security as one of the biggest challenges (21 percent). The high volume of spam emails is counted among these by 38 percent of respondents.
(APA/Red)
This article has been automatically translated, read the original article here.