Mark Mateschitz surprises with billion-dollar deal: Transfer of Red Bull shares to Swiss trustee

The Unexpected Move

It has now become known: Mark Mateschitz has passed on part of his shares. Specifically, it is 2 percent of the entire Red Bull corporation. This tiny-sounding but billion-heavy slice of the pie has been transferred to a trustee in Switzerland.

What Does This Mean?

Why would one give shares to a trustee? The official reasons are not public, but experts speculate. Such steps often serve long-term structuring, securing assets, or managing administration over generations. It is a strategic move in the background.

An Overview of Ownership

As a reminder: Red Bull is 51 percent owned by the Thai Yoovidhya family and 49 percent was previously owned by Dietrich Mateschitz or, after his death, by his son Mark. With the transfer of these 2 percent, Mark Mateschitz now directly holds 47 percent. The majority ownership of the GmbH remains unchanged at 51 percent for the Thai Yoovidhya family. The structure within the Mateschitz share changes.

Explosive and Billion-Heavy

Even if it is only 2 percent – in a global corporation like Red Bull, we are talking about a value in the billion range. The transfer to a trustee is not a small administrative act, but a decision with potentially far-reaching consequences for the management and future of this part of the empire. It shows that in the Red Bull cosmos, even after the death of Dietrich Mateschitz, strategic directions are being reset.

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