"Kurier" Reviews Previous Sereda Interviews After Eastwood Uproar
Following the commotion over a supposedly current interview with Clint Eastwood, which appeared in the "Kurier" but was denied by the actor, the "Kurier" also wants to review earlier reports by the responsible Hollywood correspondent Elisabeth Sereda. However, "Kurier" editor-in-chief Martin Gebhart emphasized in a conversation with the APA that the interview was not "completely fabricated."
After Eastwood commotion: "Kurier" parts ways with Sereda
"Elisabeth Sereda, who has been providing the 'Kurier' with interviews and stories about stars for over 10 years, crafted an interview on the occasion of the 95th birthday from up to 18 round table discussions in which she participated." However, she neither announced it as such a best-of nor indicated it upon dispatch, but sent it as a question-and-answer interview. We have ended the collaboration because such an approach does not meet our quality standards."
Sereda herself denied having deceived the "Kurier" editorial team. Rather, she stated to the "Standard" that she had already proceeded with such "best-of" interviews during the interview for Eastwood's 90th birthday and with other Hollywood legends. They will also address Sereda's reports from the past, according to Gebhart.
Credibility in focus: Further interviews to be reviewed
"If we had known that it was a montage of statements from various interviews, we would have declared it as such for the readers and not pretended something that did not happen." So-called round table interviews, where stars are asked questions by several journalists, are common in the industry, as is printing them in interview form. "But not from multiple interviews over a longer period."
It is self-evident for the "Kurier" to transparently indicate quotes and their origins. "We are very precise about that, even when it comes to referencing other media that may have covered a topic first." As a lesson from the case, an additional quality assurance strand for external content providers will be implemented. "We will strive even more because we see credibility as our responsibility to the readers. That's why we reacted so quickly," the editor-in-chief refers to a potential loss of reputation due to international media reports on the case. "We believe we have acted very consistently, even though such matters are not pleasant, and I regret that Elisabeth Sereda will no longer be available as a Hollywood correspondent in the future." Legal action against the journalist would be considered "if she makes false claims in this context."
(APA/Red)
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