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Hotel Park Hyatt on the Market: Million-Dollar Deal in Vienna City

Die Immobilie wurde mit rund 350 Mio. Euro bewertet.
Die Immobilie wurde mit rund 350 Mio. Euro bewertet. ©APA/GEORG HOCHMUTH
The insolvency administrator of Signa Prime Selection, Norbert Abel, has officially initiated the sales process for the Park Hyatt in Vienna. The luxury hotel in the "Golden Quarter" is to be sold by mid-2025.

The real estate consultancies EHL Consulting, BNP Paribas, and Eastdil Secured have been commissioned to handle the sale, as EHL announced on Wednesday.

Investors from Europe and the Middle East in Focus

The value of the building has already been estimated at around 350 million euros. Experts expect that primarily non-institutional investors will show interest, viewing the property as a long-term investment. While EHL Consulting targets investors in the German-speaking region, BNP Paribas and Eastdil Secured focus on international buyers – particularly from the Middle East, where Eastdil has close contacts.

Luxury Hotel with Retail Component

The building, originally a historic bank house, was extensively renovated by Signa between 2009 and 2014 and has since been operated as a Park Hyatt with 146 rooms. In addition to the hotel, the property includes around 3,100 square meters of retail space, featuring luxury brands such as Prada and Brunello Cucinelli. Currently, 55 percent of the revenue comes from retail, with the long-term goal for the hotel and retail operations to each contribute half to the earnings.

(APA/Red)

This article has been automatically translated, read the original article here.

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