Fasching: Trade Expects Additional Revenue of a Whopping 35 Million Euros
Four out of ten Austrians stated that they plan to attend a corresponding event this year, according to the HV Consumer Check. The per capita spending of those celebrating is expected to rise by 15 percent to 69 euros in 2025.
Carnival: What the Money is Mainly Spent On
The money is mainly spent on costumes, food, snacks, drinks, and makeup. Attending celebrations is particularly popular in the west, Tyrol, Vorarlberg, and Salzburg: In Upper Austria, every second person plans to attend a party, while in Vienna only every third person does. Burgenland and Lower Austria lead in the projected spending of party-goers with 79 euros per person. Vienna ranks second with 75 euros, followed by Styria and Carinthia with 67 euros, Upper Austria and Salzburg with 64 euros, and Tyrol and Vorarlberg with 60 euros.
Social occasions such as the carnival season, as well as the ball season, mean profit for retail, gastronomy, and tourism. "Carnival and ball season are not only important traditional, social, and cultural events but also an economic factor. While an average of 245 euros per person is spent in retail for balls, an additional 69 euros are spent on carnival," explains Rainer Will, spokesperson for Austrian trade. According to the HV Consumer Check, every third person in Austria will attend at least one ball in 2025.
(APA/Red)
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