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Emotional & Discreet: Luxury Realtor Speaks Plainly

Markus Riedel erläutert, warum im Luxusimmobilienmarkt Diskretion, emotionale Bindung und persönliche Analyse darüber entscheiden, wer eine Villa kauft.
Markus Riedel erläutert, warum im Luxusimmobilienmarkt Diskretion, emotionale Bindung und persönliche Analyse darüber entscheiden, wer eine Villa kauft. ©Frames For Your Heart/Unsplash
Markus Riedel, luxury real estate agent, describes how purchasing decisions in the premium segment are primarily made emotionally. Discretion, credit checks, and personal impression determine success.

A high-quality property is not sold – it is experienced.

Markus Riedel, luxury real estate agent, emphasizes that purchases in the top price segment are rarely rational investments. Rather, gut feeling decides – whether a buyer falls in love with a property. He observes that agents quickly recognize whether a prospect has the necessary financial strength – just by their demeanor, preparation, and "emotional resonance".

Discretion and Preselection as Service Quality

Luxury agents work with a close, often international clientele and avoid public marketing. Creditworthiness is checked in advance to avoid "serial tourists". Riedel emphasizes that this creates discretion – for both buyers and sellers alike.

Emotion Trumps Price Argument

Riedel explains that even in extremely valuable old villa scenarios, it is not the price per square meter, but the overall emotional feeling that decides: light, space, atmosphere. If the overall picture is right, the agreement to purchase follows – often without classic price negotiation.

Personal Network as Key

In the premium segment, the broad mass counts less, but personal recommendation counts all the more. Riedel works on the principle: Only those who fit – personally, financially, emotionally – are invited. This increases the likelihood of good deals, he asserts.

This article has been automatically translated, read the original article here.

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