Canned Beer Sales in Austria Decreased in the First Half of the Year

In contrast, the sale of non-alcoholic beer increased by over 6 percent. The share of non-alcoholic beer in total sales thus increased to 3.8 percent. The significant decline – particularly in cans – is also explained by the managing director of the Brewers Association, Florian Berger, with advance effects of the deposit system introduced at the beginning of the year, as he stated to the "Kleine Zeitung" and the Ö1 "Mittagsjournal".

Multiple Reasons for Decreased Canned Beer Sales

Cans have been subject to a deposit for the first time since January - like other single-use containers with 25 cents. The deposit on beer bottles increased from 9 to 20 cents. In Germany, a decline in sales was also observed after the introduction, which was then recovered. As further reasons for the decline in sales, Berger cited a rainy May and a changed consumption behavior among younger people in the two media. Beer from glass bottles accounted for a good 60 percent of sales in the first half of the year. Cans accounted for 22 percent, and draft beer in gastronomy almost 18 percent.

(APA/Red)

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