"Bud Power": Bud Spencer Beans Now Also Available in Austria

The organically grown beans from Piedmont are produced together with onions, smoked bacon, and spices in Rovereto, Trentino. According to Giuseppe Pedersoli, one of the three children - alongside Cristiana and Diamante - of Bud Spencer, who passed away in 2016 at the age of 86, the "Bud Power" beans are now available not only in Austria but also in Germany, Hungary, and Switzerland in supermarkets.

"Bud Power" Also Sweet and Savory Snacks

In addition to beans, Bud Power also produces sweet and savory snacks, which - according to the business report - are made "through a unique combination of organic raw materials, unconventional flours, and plant-based proteins." However, the beans are the true sales driver. After the beer, there is now the "Pizzone alla Bud Spencer," a frozen product with the slogan: "A slap full of flavor." The pizza is currently sold in Italian supermarkets. Here too, everything is marketed with the film hero image.

In 2024, the revenue amounted to 2.5 million euros, and by 2025 the threshold of ten million euros is expected to be reached. The company now also produces pizza and beer, all with Bud Spencer's image on the label.

Focus of "Bud Power" on Foreign Markets

Giuseppe Pedersoli and his two sons Alessandro (33) and Carlo Eduardo (32) have now secured control over the company "Bud Power," founded in 2022, by consolidating the shares in a holding that now owns 54.7 percent of the company. 16 percent belong to Nicolò Denaro, another grandson of the actor, and the rest is distributed among around 30 small shareholders.

"We receive many offers and expressions of interest, which we are currently reviewing for future projects. We are also hiring staff to focus on foreign markets," said Giuseppe Pedersoli in an interview with the Milan daily newspaper Corriere della Sera (Sunday edition).

Born in 1929 as Carlo Pedersoli in Naples, Bud Spencer began his career as a competitive swimmer but was also a lawyer, entrepreneur, music producer, and bestselling author. The Neapolitan died in June 2016 at the age of 86. Spencer became famous through films like "They Call Me Trinity" and "Flatfoot," mostly in tandem with Terence Hill.

(APA/Red)

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