With AMA Seal of Quality Through the Heatwave

In light of the upcoming heatwave, Christina Mutenthaler-Sipek, Managing Director of AMA Marketing, offers advice for more regionality when shopping: "When it gets hot, many people turn to light, cooling foods. With dairy products or vegetables, it's not just about taste: here, tested quality is crucial. The AMA quality seal stands for independent controls and traceable origin - and thus for trust when shopping in the summer."

Cream cheese and Mediterranean flair with AMA quality seal on the plate

Cream cheese has established itself as a favorite among Austrians: Between 2005 and 2025, the volume sales in the food trade increased by 64 percent, while revenue rose by an impressive 152 percent. In 2024 alone, 27,903 tons were purchased, which represents an increase of almost 8 percent compared to the previous year. Thus, cream cheese is among the biggest winners among summer products. Mozzarella and feta bring a Mediterranean flair to the plate. Mozzarella accounts for about one-third of total cream cheese sales (30.5 percent) and 33.2 percent of the sales value in trade. The growing popularity is clearly noticeable: Since 2018, mozzarella sales have increased by +41.2 percent, while sales of sheep/goat cheese and feta have increased by +26.3 percent. These types of cheese are considered light and fresh, ideal for combining with salad or tomatoes.

Natural yogurt and fresh desserts with AMA quality seal as popular classics

Natural yogurt is one of the classics in summer - the volume growth was correspondingly large at +52.3 percent from 2005 to 2020. "Natural yogurt has always been very popular - and can be excellently combined with regional, seasonal fruits with the AMA quality seal," explains Mutenthaler-Sipek. Fresh desserts have also increased by +36.4 percent in the last 20 years, while milk-based drinks like cocoa or fruit milk, whey, and yogurt drinks alone recorded a 6.0 percent increase between 2018 and 2024. Particularly popular is iced coffee, which accounts for 28.3 percent of the largest volume share among milk-based drinks, followed by yogurt drinks with 28.1 percent.

Fruit vegetables with AMA quality seal guarantee crunchy help in the heat

Fruit vegetables overall recorded a volume increase of +12.5 percent. Particularly in demand for summer refreshment is the cucumber, which accounts for 25 percent of the fruit vegetable volume in trade and 15 percent of total sales. Austrians buy 23,500 tons of cucumbers annually, with an increase of 31.5 percent since 2018. As water-rich, low-calorie raw food or part of summer bowls, they offer pure refreshment. Tomatoes, also belonging to fruit vegetables, are traditionally among the most popular summer foods. Their high share of the total volume (36 percent) and sales (44 percent) emphasizes their culinary importance.

(Red)

This article has been automatically translated, read the original article here.