"Clear Alarm Signal" - Vienna Chamber of Commerce for Stricter Rules in Online Trade

The growing influence of Asian discount platforms like Temu, Shein, or AliExpress is increasingly worrying the local trade. A recent study by the Institute for Austria's Economy commissioned by the Vienna Chamber of Commerce shows: 42 percent of Viennese people ordered from a Chinese supplier last year.

Massive Outflow of Purchasing Power Abroad

According to Margarete Gumprecht, chairwoman of the trade division in the Vienna Chamber of Commerce, 65 percent of the approximately two billion euros spent online last year went to foreign suppliers. "Every package that comes from abroad is also a missed opportunity for our local retailers," warns Gumprecht. The consequences are severe: less value creation, endangered jobs, and declining tax revenues.

From Clothing to Food: Advertising on Social Media Especially Influences Young Viennese

Temu leads with a user share of 31 percent ahead of Shein (20%), AliExpress (13%), and Wish (10%). The clothing and accessories sector is particularly affected. However, furniture, books, and even food are increasingly being ordered online. The trend particularly affects young target groups – aggressive advertising on social media further reinforces the development.

"Cheap is Not the Same as Inexpensive" - Chamber Chairwoman Advocates for Local Trade

Many of the products offered through these platforms do not comply with European safety standards according to the Chamber of Commerce. Returns are often expensive or not possible at all. The result: Many items end up directly in the trash – a development that causes thousands of tons of additional waste annually.

Gumprecht emphasizes: "What seems like a bargain at first glance can cause high costs in the long run – for consumers, the environment, and society." The low prices usually arise from direct shipping without European intermediate storage – with long delivery times and little consumer protection.

She appeals to consumers to prefer regional providers: "The domestic trade stands for quality, fair conditions, and transparency." Those who buy locally not only strengthen the economy but also benefit from tested product safety and personal advice.

Criticism of Regulatory Gaps for Online Shops from Abroad

The trade representative calls for concrete political measures: In addition to abolishing the EU customs exemption limit of 150 euros, uniform safety standards and mandatory reporting obligations for foreign online marketplaces are needed. "Anyone who wants to sell in Europe must also adhere to European rules," says Gumprecht.

She is particularly critical of the planned food sales by Temu. "If platforms that already stand out for dangerous chemicals in textiles now also venture into the food sector, then that is a clear alarm signal." Clear legal requirements are urgently needed here to protect consumers.

(Red)

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