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New Campaign by the City of Vienna on Risks of Cosmetic Surgery

Die Stadt Wien klärt mit einer neuen Kampagne zu gesundheitlichen Risiken bei Beauty-OPs auf.
Die Stadt Wien klärt mit einer neuen Kampagne zu gesundheitlichen Risiken bei Beauty-OPs auf. ©Canva (Sujet)
On Thursday, the city of Vienna launched a multi-week campaign on the health risks of cosmetic surgeries. According to a press release, interest in aesthetic treatments is increasing. Botox and fillers are particularly popular. The casual advertising in print and social media gives the impression that such treatments are completely risk-free - "an impression that can sometimes be dangerous," according to the current warning.

The number of aesthetic procedures in Austria is estimated to be between 30,000 and 100,000 per year. The Vienna Women's Health Program and numerous experts miss the necessary seriousness with which aesthetic procedures are communicated in the media, but also by providers, it was said. The sometimes serious side effects or complications that can occur with procedures involving hyaluronic acid or Botox are not sufficiently addressed.

Risks of Beauty Surgeries: Information on Numerous Channels of the City of Vienna

"This is exactly where we come in. Doctors have a duty to inform and can assess possible complications," emphasized Health Councillor Peter Hacker (SPÖ). Important information about Botox and similar treatments is now available online on the City of Vienna's website. It is particularly dangerous when unqualified individuals perform treatments. "Unprofessional cosmetic surgeries pose an enormous unnecessary health risk with possible lifelong consequences," warned Deputy Mayor and Women's Councillor Kathrin Gaál (SPÖ).

According to the press release, social media platforms contribute to the spread of health-endangering beauty ideals. Faces altered by AI, filters, and aesthetic procedures are increasingly perceived as normal. The Vienna Nursing and Patient Advocacy is also "regularly dealing with complaints related to cosmetic surgeries when the result does not meet expectations or a possible complication arises," said Helga Willinger from the patient contact point.

In addition to the info website, there is the leaflet "Desire and Reality. What You Should Know About Fillers, Botox, and Cosmetic Surgeries" and a nine-part video clip series "Botox and Fillers in Check". On the Instagram channels "frauengesundheitwien" and "stadtwien" as well as "Wien.Stabil" and the City of Vienna channel on TikTok, there are also posts like in the City of Vienna Podcast with the series "Filter, Fillers, Consequences".

(APA/Red.)

This article has been automatically translated, read the original article here.

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