Chocolate Bunnies, Eggs, Gifts: Easter Costs Us an Average of 159 Euros
Austrians spend an average of 159 euros per person on gifts and the holiday meal for Easter. The retail sector expects a turnover of 270 million euros. Chocolate bunnies, eggs, and toys are the most frequently purchased items, as determined by the trade association in collaboration with the market research institute Reppublika, and announced on Monday.
Austrians spend an average of 159 euros at Easter
Easter is the second most important festival for brick-and-mortar retail after Christmas, said Rainer Will, managing director of the trade association. For the food trade, Good Friday is also the second strongest day of the year in terms of sales. On average, 100 euros are spent on gifts, chocolate bunnies, and decorations, while 59 euros are invested in food. Thus, after a decline of about ten percent last year, the level of 2023 should be reached again, according to the announcement. Nearly one in five does not give gifts at Easter - often for religious or family reasons.
Styrians, Carinthians, and Viennese particularly generous at Easter
According to the representative survey, the residents of the southern federal states of Styria and Carinthia are particularly generous, spending 167 euros per person, followed by the Viennese with 165 euros. Upper Austria and Salzburg are at the lower end of the scale with 145 euros.
Chocolate, eggs, and toys popular gifts
The Austrian Chamber of Commerce also commissioned a survey for Easter. The survey by KMU Forschung Austria showed that 77 percent of Austrians give someone a gift for Easter. Alone for the gifts, 55 euros per person would be spent, which is more than last year (50 euros). The total expenditure for Easter is expected to be 295 million euros, which is also slightly higher than last year (270 million euros).
The most popular presents in the Chamber of Commerce survey remain sweets, chocolate, and pralines (70 percent), followed by colored eggs (44 percent) and toys (28 percent). Cash (19 percent) as well as flowers or plants (17 percent) are also frequently given. In total, around 23 million chocolate bunnies and 68 million Easter eggs are expected to find their way into local nests.
For the survey, 1,009 people representative of the Austrian population were interviewed online between March 13 and March 25, 2025.
(APA/Red)
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