With 650,000 trips by holders of the Lower Austria Card, the Schneebergbahn is the most popular excursion destination. It is followed by Schallaburg and Rax Cable Car, each with 500,000 guests, according to the Lower Austria State Press Service. This year, there are 19 new additions.

Lower Austria Card "Important Driver in Lower Austrian Excursion Tourism"

The Lower Austria Card has developed into the most successful excursion card in Austria and an important driver in Lower Austrian excursion tourism," emphasized Governor Johanna Mikl-Leitner (ÖVP) at a press conference. This is demonstrated by more than 2.3 million cards sold and over 20 million excursions made. At the start of the card in 2006, 151 destinations were offered, now there are 365. 19 are new in 2025, including the Children's Art Lab St. Pölten, the Albertina Klosterneuburg, the Former Synagogue St. Pölten, the nitsch museum in the Weinviertel, or the indoor pool in Weitra. The card is also an important companion in the goal of increasing overnight stays, emphasized Michael Duscher, Managing Director of Lower Austria Tourism. "Already 70 percent of those who stay overnight after an excursion book two or three more nights."

Digitalization a Building Block of the Success of the Lower Austria Card

Clemens Wögerer, Managing Director of the Lower Austria Card, pointed out that the path of digitalization is a building block of success. More than 130,000 cardholders have an app account. "This is a digitalization rate of over 50 percent." The Lower Austria Card, valid until March 31 of the following year for the 2025/26 season, costs 79 euros for adults and 42 euros for youths when purchased new, and 74 and 39 euros respectively for renewals. These prices apply until the end of March 2025. From April 1, there will be an increase to 83 and 44 euros for new purchases and 78 and 41 euros for renewals.

(APA/Red)

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