Red Bull Recorded Revenue Record in 2024

The record turnover at Red Bull was achieved despite the net sales growth in 2024 being at its lowest level since 2020, with an increase of 6.4 percent. Beverage can sales increased by 4.4 percent to 12.7 billion. The number of employees worldwide increased by 2,000 to 20,000.

Record Turnover at Red Bull: 395 Million Euro Dividend for Mark Mateschitz

Red Bull heir, 49-percent owner Mark Mateschitz, received a dividend of 395 million euros. Mark Mateschitz is the son of the late company founder Dietrich Mateschitz. The remaining 51 percent of the company, which now operates in 178 countries, belongs to members of the Thai Yoovidhya family. In addition to the soda business, where the main growth is generated, Red Bull is also involved in (extreme) sports to promote its beverage brand. The sponsorship payments to sports stars exceeded 1 billion euros for the first time in 2022, a specific figure for 2024 was not disclosed in the Bloomberg report.

Dutch driver Max Verstappen won his fourth consecutive Formula 1 championship title last year for a racing team owned by Red Bull. The company owns football teams in Austria, Germany, New York, and Brazil and has taken a majority stake in the road cycling team Bora-Hansgrohe. "Our growth and investment plans for 2025 are once again very ambitious, foresee a continuing upward trend and will - as always with Red Bull - be financed from operating cash flow," Bloomberg quotes the company based in Fuschl am See in Salzburg.

(APA/Red)

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