Sugar Bomb: Vöslauer Balance Juicy Plus is "Advertising Scam of the Year 2024"

The supposedly healthy vitamin water turned out to be a real sugar bomb with around seven cubes of sugar per bottle, criticised Foodwatch Austria on Tuesday in a press release. Foodwatch allows consumers to vote each year. This year, more than 3,000 participated.

The consumer protection organisation tried to personally hand over the negative award to the manufacturer - however, Vöslauer did not want to comment. With added vitamin B3 and mate-lime flavour, Vöslauer would promise a balanced and low-calorie drink, according to Foodwatch. But a 0.75-litre bottle contains a whole 27 grams of sugar - more than half of the daily maximum recommended by the World Health Organisation (WHO). Thus, the drink hardly provides any health benefits, but rather promotes excessive sugar consumption.

"Advertising Scam of the Year": Vote Conducted for the Third Time

"Our message is clear: Sugar water is not balance. Such products do not contribute to a healthy lifestyle, nor are they suitable for quenching thirst," says Indra Kley-Schöneich from Foodwatch Austria. Foodwatch Austria had called for the "Advertising Scam of the Year" vote for the third time. For three weeks, consumers could vote online for five nominated products that had made particularly brazen advertising promises in 2024. Vöslauer Balance Juicy Plus clearly won with almost 30 percent of the votes.

Julius Meinl Donau Marille came in second place with just under 23 percent, followed by Eskimo Cremissimo Chocolate with 21 percent. The Billa Bio Honey Waffle received 15 percent of the votes, and Kotányi "Spice up my Salad" completed the field of the five most brazen advertising scams of the year with eleven percent.

(APA/Red)

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