Survey: How Often Austrians Use Their Mobile Phones Daily
According to the study, the mobile phone is particularly popular among 14- to 29-year-olds, who use it for more than five hours a day. "At the same time, many people are increasingly critical of their consumption, with almost two-thirds wanting to limit it in the future. While it is unlikely that this will affect sales figures in the foreseeable future, network operators and hardware manufacturers should nevertheless take this changed consumer perspective seriously," says Florian Brence from Deloitte Austria.
Six out of Ten Respondents Take Measures to Reduce Mobile Phone Use
The reasons for the increasing scepticism towards digital companions are manifold. A third often lose themselves in smartphone use and therefore feel like they are wasting valuable time. Almost a quarter also feel uncomfortable being on the move without a mobile phone or not having reception, and 21 percent even feel compelled to constantly look at the device. "Overstimulation, exhaustion or sleep disorders - many Austrians suffer from excessive smartphone consumption. It's no wonder then, that six out of ten respondents have already taken concrete measures to reduce this," said Brence.
Mobile Phones Indispensable in Everyday Life Despite Concerns
Although there is a desire for digital detox in the population, everyday life without a smartphone seems increasingly difficult to manage. In addition to daily communication through messaging (85 percent) and calling (81 percent), it is mainly used for internet surfing (80 percent), retrieving traffic and weather information (61 percent) as well as current news (45 percent) or as an alarm clock (60 percent). And they are also frequently used for navigation or contactless payment. "Despite numerous concerns, the general public will not radically give up the smartphone in the future," emphasised Brence.
(APA/Red)
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