249,000 Jobs in Austria Revolve Around E-Commerce
Directly, around 46,600 employees work in online commerce in Austria, and indirectly, around 202,400 people are employed in upstream sectors. In 2023, companies in Austria generated a revenue of 57.9 billion euros through digital sales channels, according to Eco Austria. More recent figures are not available. The share of e-commerce in the total revenue of Austrian companies increased from under 5.3 percent in 2021 to 7.3 percent in 2023, despite a dip in 2022. Austria is thus, for the first time, slightly above the EU-27 average. The Eco Austria economists identify "a gradual catching-up movement towards more digitized market segments" in Austria. The comparison with countries like Ireland, Sweden, Cyprus, and Belgium shows that there is "still significant potential" for further opening and digitization.
Opinions on the Study Results Regarding Online Commerce in Austria
"For Austria to catch up with leading countries like Ireland or Sweden, targeted political support is needed - especially in access to digital technologies, financing, and know-how," said study author Wolfgang Schwarzbauer from Eco Austria.
The economic researchers estimate the direct contribution of online commerce to Austria's value creation at 4.3 billion euros, and the indirect contribution at 8.8 billion euros. "Especially for small and medium-sized enterprises, digitization is a huge opportunity to tap into new markets," commented Alexander Pröll (ÖVP), the State Secretary responsible for digitization, on the study results.
(APA/Red.)
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