Discount Retailer Action Already Represented Over 110 Times in Austria

"Currently, Action is present in Austria with 117 branches and employs around 2,500 staff," said Action-Austria CEO Boyko Tchakarov to APA. In 2024, we opened nine new stores and created 200 additional jobs. Action is majority-owned by the British private equity firm 3i Group.

Action with Thousands of Products

So-called non-food discounters like Action, Woolworth, Tedi, Pepco and Kodi specialise in trading goods that cannot be consumed. They carry household and stationery goods, home textiles, fashion and decor, toys and multimedia, leisure and sports items. Action offers around 6,000 products at low prices in 14 categories. A third of the range is fixed. For Hofer, Lidl and Eduscho/Tchibo, the loss of market shares in the non-food sector is painful, according to market observers.

Numerous Action Branches

Action's turnover shot up by around a quarter to 13.8 billion euros in 2024. In 2024, the discounter opened 352 branches across Europe and now operates 2,918 branches in 12 European countries, the discounter announced on Thursday. The company does not disclose market shares or country-specific sales developments. The turnover of Action Retail Austria GmbH was around 348 million euros in 2023 and the net profit amounted to 8.5 million euros, according to the annual financial statement filed in the commercial register ("Wirtschafts-Compass").

Action's expansion course is set to continue in Europe and Austria. The discounter is launching in Switzerland in the spring, followed by market entry in Romania in the autumn. More branches are to open in Austria. We are "always looking for suitable locations," said the Action-Austria CEO. Across all countries, Action plans to open 1,300 to 1,400 branches from 2023 to 2026.

(APA/Red)

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